http://www.adtorrent.com Just another WordPress weblog Fri, 17 Jul 2009 21:32:50 +0000 http://backend.userland.com/rss092 en The King of Content TV mogul William S. Paley made a fortune as a purveyor of content. He understood one simple idea: people love to watch TV. His business model thrived because advertisers were willing to pay for attention and his television network provided tons of it. Paley capitalized on the ... http://www.adtorrent.com/2009/06/30/content-is-king-of-the-internet/ From Pavement to Pixels Websites, blogs, Wikis, Social Profiles develop equity similarly to commercial real estate. Successful commercial real estate development follows a formula: First, you purchase some commercially zoned land, preferably on a busy street, in a bustling part of town. You develop the land by laying a foundation, erecting ... http://www.adtorrent.com/2009/06/30/how-to-build-real-internet-equity/ Traditional businesses are over matched by the speed and effectiveness of Social Media communications. For centuries, business marketing models have relied on slow unpredictable communications to reach masses of consumers in hopes of converting 1-2% into customers. We can’t blame you – you build your organization around the marketing tools you ... http://www.adtorrent.com/2009/06/30/a-marketplace-transformed-by-social-media/ Blogs Are Here To Stay Blogs prove to be more than a passing fad; they aren’t going away. They’ve become your most important tool for engaging the Social Media conversations surrounding your personal or corporate brands. Blogs became a popular choice for communication because they satisfy one basic human need: our need ... http://www.adtorrent.com/2009/06/30/your-social-media-toolbox-blogs/